Let’s face it: trying to learn about fashion and sustainability is intimidating, and can even be anxiety-inducing. There’s a lot of “if you’re not doing everything perfectly, you’re part of the problem”-type messaging out there. I.e. you’re not shopping sustainable brands, relying on thrifting, up-to-date on which materials are the most eco-friendly, and completely up to date on the concept of “greenwashing”, you’re “not doing enough”.
So. Whoah. Let’s take it back several steps.
1. You’re here. You’re reading this blog post. This is already on your mind. That’s a great start!!
2. All manufacturing and production under capitalism is inherently flawed, and that’s incredibly difficult to escape. Yes, there are brands that tout themselves as being eco-friendly/sustainable that may still be flawed. We need to think about this as an extensive gradient, not just black or white. Don’t choose to shop from brands based on being perfectly sustainable, but carefully think about potential alternatives to the pieces you’re eyeing and whether you can shop more sustainably.
I’ve explored a few different avenues for sustainable style, and I definitely don’t claim to be an expert or that my closet/shopping habits are as sustainable as I would like. But there’s a really significant cultural shift that we’re seeing in the fashion industry in terms of shying away from short-term trends and looking for more eco-friendly materials. You have the purchasing power to send a message and say that
So if you want to start having a more sustainable wardrobe, here are some easy and accessible brands to start shopping.
Everyday Basics / More Casual
They’re one of the most well-known sustainable alternatives for a reason. Everlane excels in making high-quality basics that last forever. Even their more trendy pieces are designed to blend in with the rest of your wardrobe.
Super size inclusive basics with modern silhouettes and the softest fabrics!! It truly doesn’t get better than that.
Pact combines a sporty-chic look with fair trade production practices and all-organic materials that use up to 81 percent less water to produce. Easily find pieces that seamlessly fit in with the rest of your wardrobe.
Brushed Moto Legging: This legging adds perfect and flattering detail to your relaxed looks, or wear under tunic dresses/sweaters for a more elevated smart casual look.
I feel like I can’t talk ENOUGH about Girlfriend’s athleisure, and it’s for good reason. They have the softest and most supportive leggings that are made entirely from recycled plastic. They have a huge collection of athletic wear, loungewear, and PJs, but here are a few essential picks.
Recycled materials and obsessively-researched fit make buying swimsuits and activewear such a breeze from this brand. The only drawback of Girlfriend is a lack of patterns for activewear. If patterns are your jam, shop SummerSalt.
Fun Statement Pieces
Unique cuts, deadstock materials, and sweatshop-free manufacturing (made in Los Angeles!) make all of illustrator Tuesday Bassen’s designs come to life. Depending on your mood, you’ll feel like an “It” girl straight out of a comic book with bold embroidery detail dresses, bold collar blouses, and even an effortless apron dress. Because of their materials, Tuesday’s collections are always done in limited runs, so it’s worth following them on Instagram to see what’s coming next. (Plus, pre-orders always get 20% off the retail price!)
If bold adorable patterns and fun utility dungarees or jumpsuits are your jam, Lucy and Yak is exactly where you need to shop. Lucy and Yak provides so many options in terms of prints and colors, and at a very accessible price point. The brand is size-inclusive and sources all-organic cotton and eco-friendly dyes.
Have any brands you love that I missed? Leave your suggestions in the comments or send me a DM in Instagram. xoxo
Need to find some looks to shop for before you start looking at specific brands? Try following my tips on making the most out of finding style inspo on Pinterest.
I help dress your soul, and allow you to step into your higher self. You’ve already done most of the work – our time to work together occurs as one of the final steps before your transformation. Does that sound a little scary? It’s ok, you’ll always feel supported through the entire process. My goal is for you to love everything in your closet, and to feel incredible every time you get dressed.